About us

Fine Toys Ltd. is an innovative and data driven Canadian-based e-commerce company specializing in the toy industry. Founded three years ago, the company has since established strong partnerships with internationally renowned brands, wholesalers, and distributors from Canada, the United States, the United Kingdom, Germany, Japan, and beyond.

Fine Toys began its journey in the garage of a 70-year-old bungalow in Scarborough, Toronto, on a second-hand computer. The company has since experienced rapid growth and within half a year relocated to an 800-square-foot commercial space in Markham; a year after that, it subleased a 3,000 square-foot space inside a large warehouse as a temporary measure to meet its growing needs. At the beginning of 2024, the company took a significant leap forward by moving into its own independent 4,000-square-foot warehouse in Toronto. Fine Toys Ltd. currently operates through its Amazon seller account as well its own independent website with a dedicated professional operations and warehouse management team ensuring efficient functioning.  

Fine Toys Ltd. is passionate about giving back to the community and through professional organizations has donated a considerable number of toys to children. The company believes that these contributions will benefit hundreds of children from low-income households, fostering their joy and healthy development.

As a technology company founded by ethnic minorities in Canada, the company is committed to the core values of diversity, freedom, justice, equality, democracy, hard work, generosity, and a love for life. Fine Toys Ltd. firmly believes that with those core principals, everyone, both new immigrants and longstanding residents, irrespective of their ethnicity, race, or gender, can pursue and attain their Canadian Dream.

 

Founders

Zhifeng Tan, Co-founder

In 2002, Zhifeng founded his IT company in China. Four years later, in 2006, when his business was flourishing, he made the bold decision to immigrate to Canada. Upon arriving in Canada, he went through the typical experiences of a new immigrant settling down: attending ESL classes, working part-time jobs, applying for student loans, obtaining a college diploma, and securing a full-time job. During this time, he never gave up on his entrepreneurial aspirations and experimented with various business ventures, including tourism, local e-commerce, and short video platforms. In 2020, he co-founded Fine Toys Ltd. with Kun (Eric) Jiao in his own garage, and the company has been operating successfully ever since.

Kun(Eric) Jiao, Co-founder 

Kun (Eric) Jiao, is a distinguished alumnus of Shanghai Jiao Tong University where he earned his Ph.D. degree. Eric has nearly 20 years of experience in the internet industry in China, having served from 2004 to 2013 as an executive of a UK-listed internet company, leading a team of over a thousand employees. In 2015, he successfully secured multi-million dollars in venture capital funding for his entrepreneurial project as Vice President, with investments from Sequoia Capital, Source Code Capital, and Plum Ventures. This project was recognized as one of the top 50 fastest growing startups in China that year. In 2017, Eric was honored to receive the Economic Observer's Annual Economic Innovation Award and was interviewed by China's national media as a guest speaker. In 2018, he relocated with his family from Shanghai to Canada and, after moving to Toronto, co-founded Fine Toys Ltd. with Zhifeng Tan in 2020.